Nov 29, 2019
Marketing is not as complex as people say. Here’s a simpler way to think through your marketing… especially if you’re making less than $1M in revenue.
I’m talking about the Rule of One: focusing all your marketing efforts + resources on one target market, one product, one conversion tool, and one traffic...
Nov 26, 2019
Last quarter we had two separate clients live launch with 300+ affiliates each. (These are big client accounts, but that’s still A LOT of affiliates.) We learned a hard lesson about what this means for you ad costs… and sales revenue.
Nov 21, 2019
I’ve been off social media for 1 month now, and I’ve never been more present in my life + business. It sounds like a dramatic change (especially for the CEO of a company that strategizes ads on social media... ) - but it’s high-time for change. Tune in for the results of my month-long experiment, plus how my...
Nov 19, 2019
There’s a lot of talk about the “Next Best Thing!” in marketing. And you’ll notice, it’s different depending on who you’re talking to (and what they’re selling). If you’re feeling stuck, confused, and overwhelmed with all the ‘noise,’ please know that you’re in good company. But, here’s what to...
Nov 14, 2019
There’s a trend happening right now in online business where entrepreneurs are choosing to build out in-house marketing teams v hire an agency. But honestly, I think this will change in 2020… In this episode, I’m detailing the 2 big companies that recently hired my team (after years of in-house marketing...