Dec 31, 2019
You might think you’re being obvious about what you sell + how someone can purchase… but you’re likely not (OR, you can be even more obvious!).
If you want to optimize sales within your automated funnel, your email nurture sequence, and even your sales page - you have to be THOUGHTFUL, CLEAR, and over-the-top...
Dec 26, 2019
Before you get too far into planning your “2020 business goals,” I want to remind you… Don’t forget to nurture those leads you bring in (and therefore keep them around long-term!).
It’s a massive mistake to focus ONLY on your front-end marketing + sales… if you don’t also plan out what happens after.
In...
Dec 24, 2019
The challenge with high-ticket sales is that the person buying is unlikely to watch an hour-long webinar. But then, how do you provide enough “nurturing” to build a relationship?
Enter: The Microwebinar. This is a great high-ticket funnel strategy that we’ve tested for clients and for my own business. And in this...
Dec 19, 2019
In 4+ years in business, I’ve struggled to really outsource marketing from myself… because “nobody can do it like me,” right? WRONG.
And in this episode I’ll explain why, plus how that silly sentence is always to our detriment.
Tune in for more about how I tore apart my marketing team to create a new one, plus...
Dec 17, 2019
If you ask me about the 2020 goals for my business, all I have to say is… I want to simplify everything + make it even better!
Here’s what I mean: Last month I broke everything in my internal marketing department + re-built it. And this episode is all about how I CONNECTED every piece of my marketing to SIMPLIFY my...