Feb 27, 2020
The best marketing strategies consider their audience above all else.
If you want marketing that “works,” your audience has to become your top priority! (This sounds simple, but lots of people don’t dig deep enough.)
In this episode I’ll explain how to connect both what you create + how you promote it with what...
Feb 25, 2020
Eternal business growth is impossible. Growing is only one phase in your journey to business success! You also need to embrace the slow-down seasons for sustained growth…
In this episode I’ll talk about what it means to balance the cycles of business (and actually embrace each one!)
For complete show notes,...
Feb 20, 2020
Retargeting ads are a sexy topic in the digital marketing world - because, when they’re done right, they work really well!
But, I see a lot of entrepreneurs making the same mistake (i.e. using retargeting ads before they’re ready).
In this episode I’ll explain how you can avoid this common mistake, when to use...
Feb 18, 2020
In the last six months, a new marketing strategy has popped up inside the online influencer + digital marketing community…
It’s called, “The Paid Challenge (Fad).”
The idea is, you create a short-term challenge at a low, accessible price point - with the intention to later sell these newly WARM LEADS into...
Feb 13, 2020
This is a common marketing question new + experienced business owners ask: Should I focus on organic or paid marketing first?
My answer is not unusual - but it’s more complicated than “this or that.”
In this episode, I’m debunking the out-of-date theory that organic social media marketing is *enough* for newbie...