Feb 25, 2021
In today’s episode I share why, in my opinion, focusing on one funnel or offer until you get it converting really well is more powerful than trying to create a value ladder in your business. In theory, the value ladder sounds like an ideal business model to adapt. In reality, it’s incredibly difficult to pull off...
Feb 23, 2021
In today’s episode, I’m uncovering the one asset that will guarantee the success of your business, even if social media marketing stops working tomorrow. Surprise! It’s your email list. If you are consistently growing your email list, nurturing those leads, and building up a relationship with them, you will always...
Feb 18, 2021
In this episode, I’m talking all about the bane of every marketer’s existence: tracking. While tracking may not be your favorite thing to do, it is absolutely necessary. I believe that numbers should drive our every action and decision, and if you’re not tracking your metrics, how can you make sound, logical...
Feb 16, 2021
In this episode, I’m uncovering all of my best practices and strategies for visibility and brand awareness ads. Too often, people get overwhelmed with all the technical components and try to overcomplicate these by throwing in a bunch of call to actions and strategies. They forget the true goal of visibility and brand...
Feb 11, 2021
In today’s episode, I go on a bit of a rant about the culture of marketing overwhelm being promoted in the digital marketing space, #sorrynotsorry. There are so many influencers in our industry that say to be successful you should be doing everything from posting on Facebook, Instagram, YouTube, running Facebook ads,...