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The Not For Lazy Marketers Podcast

Jun 17, 2021

In today’s episode, I’m joined by my good friend and fellow CEO, Caitlin Bacher. She helps online course creators generate consistent, scalable revenue without launching. Caitlin’s giving us an exclusive look into the five core pillars of her revolutionary Scale Method and how to leverage them to nail your...


Jun 15, 2021

Your warm audience is one of your business’s most invaluable assets. If you are not continuously building your warm audience, engaging them, and re-targeting them you are leaving stacks upon stacks of cash on the table. My team recently ran a marketing campaign to promote the re-launch of my Ignite Academy program...


Jun 10, 2021

In this episode, I’m sharing my best strategies for leveraging a podcast with paid ads. Meta right? I believe that podcasts are one of the best forms of content to build and nurture an audience, and if you’re already putting in the work to create that content you should be maximizing it to the fullest extent. Tune...


Jun 8, 2021

In this episode, I’m speaking about the “knowledge gap” and why it is critical for marketers to understand their own. We often assume that when we speak about our area of expertise that other people already understand what we’re talking about, when that is not the case. This leads to huge disconnects between...


Jun 3, 2021

In this episode, I’m giving my honest answer to the question, “is using paid ads cheating your business growth?” In short, the answer is absolutely NOT. Paid ads amplify your current success and accelerate your growth much faster than organic methods alone will. You don’t have to achieve X, Y, or Z things...