Oct 31, 2023
In this episode of the Not For Lazy Marketers podcast, I’m exploring the balance between short-term and long-term marketing strategies and emphasizing the need to recognize the value in both. I discuss how short-term strategies can ensure profitability in the initial phases and why it's crucial to comprehend the...
Oct 26, 2023
In this episode of the Not For Lazy Marketers podcast, I dive into a core foundational marketing principle that often gets overlooked. I’m discussing the importance of aligning your marketing, content, and messaging with what your audience wants, rather than what they need. Leading with this mentality in...
Oct 24, 2023
In this podcast episode, I share valuable insights and tips on how to make your Black Friday sales a success. I discuss the importance of building a warm audience throughout the year, connecting with your audience, and nurturing leads in the weeks leading up to Black Friday.
Additionally, I highlight three common...
Oct 19, 2023
Welcome to this special podcast episode where I dive into 5 practical strategies that can make an immediate impact on your marketing efforts. These strategies are designed to help you not only connect better with your audience but also streamline your efforts, so you're more effective and efficient. Each of...
Oct 17, 2023
In this podcast episode, I share my recent insights and reflections on the importance of authenticity and leveraging one's natural gifts in marketing and business. By identifying your unique gifts and using them in your marketing, you can create a powerful, impactful, and successful business while staying true...