Feb 28, 2023
If your marketing strategy isn’t setting you up for success, you may need to take a step back. It is so important that you have a deep understanding of your ideal customer before creating a marketing strategy. Without this foundational knowledge, a marketing strategy simply cannot be successful.
In this episode, I’m...
Feb 23, 2023
Have you ever looked at your own marketing through the eyes of your potential, ideal customer? This is one of the first steps I take when approaching a well thought out marketing strategy, and it should be at the top of your list, too.
Connecting with your ideal customer by understanding their fears,...
Feb 21, 2023
Last summer I hit a super low point in my business and it was around that same time I crossed paths with George Bryant. What I didn’t know then was how pivotal our friendship would be and the lessons he would teach me. Tune into today’s episode of Not For Lazy Marketer’s podcast for part one of a super...
Feb 17, 2023
It’s day 5 and the last day of my 2023 Marketing Mastery series! I think I’ve saved the best for last…predictions and strategies for running paid ads this year.
One of the most common questions I hear in the digital marketing space is, “do Facebook ads still work?” In short, YES! In fact, I believe that...
Feb 16, 2023
Welcome back to my 2023 Marketing Mastery series, it’s day 4 (and if you’ve missed any of the previous 3, they are SO GOOD, so be sure to check them out!) where we are diving straight into email and text message marketing.
I’ve noticed quite often that businesses have incomplete email nurture sequences and/or do...