Jan 30, 2020
My new book, “Ignite Your Impact,” is out today!
This 100+ page explanation of “holistic” marketing strategy is the culmination of 5+ years in the digital marketing world… with thousands of hours behind-the-scenes, for hundreds of influencer clients, with millions of dollars in ad spend.
And in this 15-minute...
Jan 28, 2020
If you’re the CEO of your company, you’ve likely used what I’m calling, “entrepreneur intuition,” to get there. (And if you’re not quite “there” yet, wherever you want to be - you’ll need this mindset to get going!)
Jan 23, 2020
You know you need to track data to know whether your marketing efforts matter… But, do you know which numbers to track + WHY?
Every metric you (or your ads agency) track should tell a story about what’s going on behind-the-scenes. That’s what will point you in the direction of where to focus your problem-solving...
Jan 21, 2020
Any marketing strategy you execute is only as strong as your foundation.
Because, your foundation is everything. If you layer marketing strategies (even good ones!) on top of a shaky foundation… the whole thing is likely to fall apart.
In this episode, I’ll explain what I mean by “foundation,” why tracking your...
Jan 16, 2020
You should never launch any marketing campaign without first defining your GOAL numbers… even if you’re selling something for the first time + have zero historical data to work with!
This is vital to determining whether or not it works (+what to do differently next time).
In this episode I’ll walk you through a...